My thinking is that this machine appeals mostly to people who already has an espresso machine. It's not particularly technologically advanced. It's a single boiler, an E61 group and a vibratory pump. If you're buying this machine, you're probably replacing a machine at a similar technology level, and that's not really a sustainable choice.
A well maintained espresso machine has a lifespan in the range of decades. Many recent innovations in espresso machines is mostly controllers, sensors and actuators. Also better pumps. These are all things that can easily be retrofitted to an older espresso machine.
There has been innovation in other areas not easily retrofittable (saturated groups, dual boilers instead of heat-exchangers, to name a few), but this machine doesn't really feature any of those.
I strongly believe that in this particular demographic, it's a much better (more sustainable, cheaper and all around more fun) idea to retrofit new and advanced parts to the espresso machine they presumably already have, than to buy a whole new machine. We don't need old espresso machines on landfills.
On the off chance that a prospective buyer doesn't already have a similar espresso machine, this isn't too bad of a choice, and the price is decent, but on the other hand, there are a lot of used machines on the market that are looking for a new owner and can be upgraded.