The simple answer is: I don't care. I'll statistically figure out what the typical total cost per call is from experience, and that's what matters. Who cares if they lie about it, if the model's cost per call fits my budget?
If it starts costing $1 per call, and that's too high, then I just won't use it commercially. Whether it was $1 because they inflated the token count or because it just actually took a lot of tokens to do its reasoning isn't really material to my economic decision.