Ah yes - Uber, Doordash, and AirBNB. Famously profitable, right? Definitely not companies that currently and have always hemorrhaged money in order to drive out the existing competition and establish a dominant market share. Users fell in love with the product because it changed the way they think, not because it was artificially subsidized to be the cheapest available option until the legacy industry could no longer compete with it.

There may be some insight to be gained with the concept in the essay, but the examples aren't great.