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Yeah, Steam is surprisingly pro-consumer in unexpected ways. Not like they don't have their closet skeletons but they present themselves as nicer than others companies in the videogame sector with their actions.

I wonder if it is because ideology from the top or just a very robust good-reputation based company policy.

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I remember in the early days the idea of not having physical copies and trusting Steam to continue to provide access to your content was quite a hard pill to swallow for a lot of people. It's somewhat ironic that while they paved the way, they have kept a good reputation while others that followed have abused this trust.

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