One wonders why.
* Lingering influence of Jobs? Even now? * Their somewhat well known weird corporate structure? * A cultural conviction that they are the underdog, instilled decades ago when Apple was doing badly, a conviction that is cherished with such religious fervour it survives even today when Apple has been top 3 market cap world wide, has reigned the profitability-in-cell-phones charts for over a decade, and in general has a profitability that makes your head spin, it's incomparably large (literally: Compare it to other big corps and it is mind boggling).
I just don't know what it is. I find it remarkable that Apple does _not_ seem like it has had its fair share of political infighting and forgetting to compete. It has had its share of that, sure. But not its fair share. Not even a tenth.