I am definitely no medical expert - Are we sure Alzheimer's is not a causal result of consuming prions (BSE or CJD)?
The prion-like behavior mentioned is the ability of prions to do something similar. Specifically, a small amount of abnormal prion protein can induce a larger amount to also become abnormal (with respect to it's shape). The process is analogous to crystallization, where small crystal can seed the creation of a larger one.
In the field, the significance of this is that small initial abnormal events can trigger larger ones within the brain, a bit like the famous butterfly analogy in chaos theory.