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Why on earth is the Netflix tech blog still on Medium? When I open the link half my screen is blocked by a popup asking me to sign up and upselling me on a membership. Why?

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Please don't complain about tangential annoyances—e.g. article or website formats, name collisions, or back-button breakage. They're too common to be interesting.

https://news.ycombinator.com/newsguidelines.html

Is it ‘too common’?

I’ve never seen another corporate public facing blog asking readers to sign up with some third party service and so on, not even as a banner ad.

I agree it is worth commenting on and not common. It makes no sense at all for a company like Netflix to use any external service to blog.

Unfortunately even big open source project from likes of Google e.g Dart, Flutter etc use Medium for their tech blogs and announcements. I think engineers just write content and give to product marketing team who decide how to get it published and collect engagement numbers.

So it is less of technology worth sharing to marketing budget that need spending.

Ironically, at least for me, your comment applies far more to your comment than the grandparent's.

So does yours! (and mine)

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