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FWIW, I believe RealPage works to lower rent. Every landlord wants to say, “We charge below the 50% mark”, thereby steadily lowering it over time.

> Every company wants to say, "We pay above the 50% mark"

This is a true thing I've heard several company representatives say.

> Every landlord wants to say, “We charge below the 50% mark”

This is not a thing I have ever heard any landlord say.

That's the point. It was a sarcastic response to point out how ridiculous it sounds.