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Seems like something gusto can turn into a marketing point. Surely there’s a desire for a privacy respecting payroll/hr platform.

The actual buyers of payroll software don't care and if you think people are going to evaluate their potential employer based on what payroll solution they use, you are wrong.

But it's a signal among many. If your employer purposefully goes out of their way to make these kinds of decisions consistently, it sticks with you.

Yes, this is why government regulations exist. Market forces are only as good as the walls and maze theyre forced into.

This may not be correct. My current company uses Gusto for payroll. Pulling my data, I see everything. I am confirming with Gusto support its sourced from them.

Confirmed with Gusto. They send data to WorkNumber.

"...for the purpose of automating employment and income verifications. This feature helps streamline the process for employees who may need to provide proof of employment or income for loans, credit, or public aid."

Gusto is still pre-revenue?

Gusto is not pre-revenue, it has $500M+ in arr

https://techcrunch.com/2023/06/27/gusto-remote-deal-500m-rev...