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>I used to swear by Boars Head and would choose the store I am going too based on if they carried it.

This, we used to get meat from the 'good' Kroger because their deli had a better selection than the one in our neighborhood. If the premium brand is poison, I'm not sure what that says for the budget brands.

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I think your perception of "premium" is flawed in this case.

People keep saying that in this thread, but Boar’s Head does taste better than the crap that was more common before it. I’ve since found better deli meats, but even if I never eat another Boar’s Head product again, I’ll never eat Oscar Meyer or the other crap that was on the shelf next to it either again, or whatever Safeway was selling in its deli before they did their whole rebrand to serving Boar’s Head (actually I don’t shop there either anymore but for unrelated reasons).

Tastes better but also has a better texture. For me it got to the point that I would rather have deli meat less than get more of some cheaper brand.

Only job of my life I miss is the one where I had at-will access to an espresso machine and deli slicer. Thinly sliced London Broil Roast Beef as thin as the slicer will allow fresh off the slicer just can’t be beat.

What's a brand that regularly available in stores that you like?

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