Overall I would consider lotto small next to the scratch cards (our countries version at least). I have never seen a more predatory marketing strategy, and completely swept under the rug next to lotto being berated with anti-gambling campaigning. To be fair, lotto is bad, but scratch cards are much, much worse.
A memory that stuck for me was a customer blowing well over $100 bucks on scratchcards over 20 minutes, just pulling over and over, then getting card declined at the grocery checkouts.