Google has certainly been less able to avoid antitrust scrutiny than the other tech giants.

I think underappreciated aspect of Facebook's brand reinvention to Meta was the role it played in transforming their brand perception away from evil and toward merely bizarre. I do think a significant part of that transition was to avoid the fever pitch of antitrust scrutiny that they had been under, that now seems to have gone away.

The heat was on Facebook, but they got out from under it. And now it's on Google.