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Comment by mgh2 | Hacker News Reader

> Most people don't buy the pro and they're desperate for selling points in the regular model.

"Pro Max currently accounts for nearly 40% of new model shipments" https://news.ycombinator.com/item?id=41386700

You misunderstand the business case: she is not the target demographic/user, filmmakers are (as seen on the presentation). Apple's product marketing is 2nd to none.

To break it down: iPhone 16 is for photographers, Pro for filmmakers; Watch for sport and health enthusiasts, Ultra for athletes; iPad for media consumers, Pro for artists; MacBook Air for everyday consumers, Pro for working professionals; SEs for newbies to grab competitor market share with price penetration, etc.

Research: http://www.marcoshung.com.s3-website-us-east-1.amazonaws.com...

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That doesn't make sense. 99.9% of iPhone users are not photographers or filmmakers.

Oh but they are. They just aren't doing it for money. My mother buys new iPhones almost exclusively for the camera.

Lots of people take photos and videos with their iPhone.

They might be aspirationally.

The implication is 'if it's good enough for a photographer/videographer, it will be excellent for me if I want to take photos and videos of my hobby/kids/travels'.

But professional photographers aren't giving up their DSLR's for an iPhone anytime soon.

I think the iPhone Pro is for anyone who wants extra flexibility with the camera, photo or video. The normal iPhone is for people who couldn’t tell you the difference between macro and telephoto, or don’t care enough to pay extra for it on their phone. I’ve been using an iPhone mini since the 12 came out. I really miss the telephoto and will be getting a 16 Pro (as much as I hate the size) to get the telephoto lens back. I used it fairly often when I had it; I almost never use the wide angle, other than to experiment to see why it exists (I’m sure realtors love it). I would not even call myself a photographer, I just take some picture when I go on vacation, just to remember stuff. However, I like more flexibility than the normal iPhone gives me. I also despise digital zoom.

The MacBook Pro is only for working professionals if they happen to be professionals in some kind of graphics (editing videos, digital artist, etc). Work gives me a MacBook Pro, and it’s pretty pointless. I write code; I’m not touching the GPU. On CPU tasks, the Air as the MacBook Pro are going to perform the exact same, assuming there is no thermal throttling going on… and there isn’t. I’ve never heard the fan on Apple Silicon; it used to be on all day every day with Intel. I’d actually prefer if work gave me a MacBook Air.

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