Ultimately, we'd like to make a simple open API for various types of events. How cool would it be if (for example) airline companies attached a machine-readable version of your itinerary to the confirmation emails, the same way they send out HTML and text versions? Then you could integrate that with any tools you like. It would be like the "semantic web", except without all the hand-waving and overly-verbose XML stuff. This would be easy to do -- the budget would be peanuts to them -- but in order to get something like that happening, we need to convince those companies that there's a demand for it, that someone would actually use that machine-readable information if they provide it. Our automated email scraping is an attempt to break the chicken-and-egg dilemma, and hasten the spread of open machine-readable data for things that are currently just auto-generated text, by providing a compelling use for it.