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People who try it like and have fun. However, they don't seem to get hooked and unable to stop.

Technically the game is shaping up nicely but it needs a gamer's psychology brains to make it more fun and addictive.

Please help.

It might be best to reverse the question: Who is your target market and why should they find it addictive?

Target market: Everyone who enjoys wasting time on the interweb.

Why? Games become more fun if you manage to get yourself (emotionally and time-wise) involved.

I'm aware that "addicted" has negative connotations; like a "drug addict".

One thing I've found is that, if your target audience is everyone, your target audience is really no one.

I admit. I haven't thought much about this. Because I'm weak on marketing I have to use the product as my weapon by making it really good.

How about, the people who play Angry Birds as a target audience.