I would say not very often, but yes, very recently even. I've been researching new backpacking gear this summer, looking on sites that are known to me, so I've been seeing lots of ads for that type of stuff naturally.

One store kept popping up that I was not familiar with. So I clicked eventually, and did some online searching about the company to make sure they are legit.

Turns out they are a local independent store. I've made two purchases from them since, and price compared against them for other purchases. Their ads are more likely to catch my eye in the future now.