They should absolutely be pushing the OEM gaming market. Every low end 600-900$ pc should be bundled with a Radeon and not a 4060. If they can hit that for a couple years they will be king of the hill eventually because all developers will have to test and optimize for amd. Then it’s just a matter of rolling out a high end card to take advantage.
The problem for AMD is that the 4060 mobile is an absolute killer laptop card. AMD needs a low power consumption high power apu to compete.