This is incredibly wrong. We've had mountains of innovation in all of these areas under Google's leadership and from competitors like Apple, Mapbox, Microsoft, AWS, etc. When Google ends up costing more to use, competitors will _not_ need to innovate to attract customers to their platforms, and the technology will stagnate.
Aside from buying Waze in 2013?
I believe that using wifi to improve localization on phones also happened within the last 19 years—quick Google found me an article from 2010 about how they started gathering data for this in 2007. I definitely remember this having a real improvement on how accurate my phone's location could be, which made using maps much nicer day-to-day.
I also occassionally enjoy the AR features for walking in cities.
[1] Yes this is a thing. A "maps SEO consultant" popped up offering me his services a few months back, and after a bit of digging it's clear this is a new and hideous barnacle of a subsector has appeared to make money out of making maps and everyone's lives worse