> "Blogging mistake #1: Not prominently linking to your main site

> Blogging mistake #2: Not integrating with social properties

> Blogging mistake #3: Making it harder to subscribe to, and regularly follow, your blog

> Blogging mistake #4: Only blogging about product announcements

> Blogging mistake #5: Hiding what your product is about"

Agree in part to these but blogging and social media are overplayed. Building and integrating all these elements, and building a sufficient & quality following is tough work.

These tips certainly point novices in the right direction, but even doing these well doesn't mean you will succeed - at blogging or at your startup.