A lot of email reputation at this point, in fact I'd say most of it, is FUD. Here is a current example I am a hostage of:
Sys4 (an ESP) uses Abusix as a reputation service. Because this is poorly thought out (I've been a member of the mailing list for many years) I can't unsubscribe from the postfix-users@ mailing list (can't post either). Ok that's weird and funny in a way. We could talk about Sys4's procedural failures which go into it but we would be here all day.
I did Abusix's PYLM and they unblocked me, only to eventually block me again; that's when I found out I couldn't unsubscribe. I could PYLM again but I don't care. But that gave them an email address in the domain that they block. Do you see where this is going yet? I promise you there will be a twist at the end!
Funny thing is, I can send email to support@. Well, ok, so I think it's probably good that they don't subject their support channel to their dog food, because third parties reporting vulnerabilities is a trope in cybersecurity.
Aaand, here we go. So last week they sent UCE to that email address. That's right: they sent a marketing email to a domain that they block. I did not check any boxes "please, I'm a hostage, send me your marketing info and saaaave meeeee!" when I was talking to their support about what I could provide to my ISP. No boxes are checked now either, I verified this.
So, I responded to that email and said I'd be delighted to learn more about their product, please have Sales contact me. The marketing SPAM came from support@, the reply from Sales came from a person's email. Now we're no longer talking about that hypothetically exempt support@ channel, we're talking about corporate infrastructure. If their dog food is so good:
* Why is corp accepting email from a domain they block?
* Why is Sales sending email to a domain they block?
Here's the twist I promised you:
Do a DNS lookup for their MX: it's Google! They don't eat their own dog food, at all! Google has no problem with my domain; that's a general observation. If Google doesn't use their reputation service, why should you?
For the skeptical: http://athena.m3047.net/pub/soe/abusix-spam-backstory.html
My call with their Sales department is tomorrow morning; should be good times.