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We lived well without Google knowing everything we do, and I live well without almost any Google. I only have contact with Google on shitty-made websites, that for some reason I have to use. For everything Google does we have alternatives, and better ones than what Google is offering at that. So yes, society would quickly feel the positive impact of Google no longer being.

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Why isn't everyone using these better alternatives already?

Inertia and lack of knowledge. Alternatives to Gmail are better in ways that must people don't understand and/or care about. And even if they do, the improvement may not be worth the effort. But, they're definitely good enough if people have to make a switch for some reason.

Cost too.

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