Apple and smartphone manufacturers started the locked down hardware trend, Microsoft are riding their coat tails to achieve what they've wanted all along.

To be fair, these standards aren't controlled by Microsoft, but they've thrown their weight at the manufacturers to make sure the standards are implemented in a way which grossly favours them as the PC OS incumbent.

But they are using the recent success of Apple & co in consumer circles to diminish the appearance of their monopoly and make it look as if choices abound to the consumer.