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You're right about the growing friction between security and user experience, especially with the increasing sophistication of threats. However, if we don’t move towards more seamless & secure authentication methods, won’t we risk stagnating in terms of security? The average consumer is at risk, the privacy-savvy user can avoid that easily, the question is how do we help the "average consumer"?

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That's the really good question, seems to me the average consumer is being let down the hardest, and they are the most abundant and on whom B2C depends on most.

I think security is already less than stagnant, it's declining under overwhelming force, the same force that presents the risk of consumers stagnating or reversing in response.

Exactly, the average consumer is the most vulnerable in this landscape. Passkeys, in particular, seem like a promising solution to simplify authentication and protect average consumers. With better integration across platforms, could passkeys be the bridge that balances security and convenience for the 'average consumer' without requiring them to be privacy or tech experts? Most of them share much more valuable information in the cloud already (from privacy perspective)…

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