By default in a free country there will always be loads of consumers who have no interest in authenticated activity.

Authentication of all types in every facet of life may not be completely avoidable, but more people are aware of the fruitless friction often involved, plus risk of divulging anything uniquely identifiable for mere consumer acquisitions.

As malicious threats continue to increase exponentially, especially online, you can expect more consumers to withdraw from previously-accepted remote identification schemes altogether, rather than escalate their own personal "identity crisis" at the rate needed to meet the challenge.

>we can now create solid connections between clouds and consumer accounts without the need for social logins

Some casual websites can be more sure than ever who is visiting and whether or not they are a qualified consumer. While at the same time consumers must endure more challenges to access the website, and increasing risk for the disclosure of their information, and are becoming less sure that any website can be trusted at all.

So the anti-privacy enthusiasts have gotten as far as this will take them (at present levels of consumer friction), as mentioned above I expect downward pressure from here.

If anti-privacy is to continue flourishing, they're going to need a whole new level of intrusion from this point.