> a few dozen super rich people
Overture is an airliner [1]. With a $5k price target (I’d guess $10k), their market is habitual business-class travellers. Not even the low-end private jet crowd.
Overture is an airliner [1]. With a $5k price target (I’d guess $10k), their market is habitual business-class travellers. Not even the low-end private jet crowd.
Not sure if you’ve flown recently, but the front cabin is full, increasingly of leisure travellers who can work remotely. (Not upgrades, either. RASM is up and growing.)
Also, Zoom meetings are great for middle management and start-ups. But middle management wasn’t being flown around in business anyway. If you’re pitching a billion-dollar LP, you’re flying to meet them.
It seems like US legacy carriers have gotten a lot better at offering discounted business class fares vs. simply throwing it open to upgrades and standbys when they can't fill the cabin with full fare pax.
I suppose maintaining exclusivity is less of a concern these days; they've probably figured out that competing with Middle Eastern and Asian carriers on luxury is a losing battle.
> Also, Zoom meetings are great for middle management and start-ups. But middle management wasn’t being flown around in business anyway.
Many companies still allow business class for transcontinental flights, for all employees. Big Tech is kind of an exception here from what I've heard.
IMO for domestic US travel business is rarely worth the premium anyway vs. premium economy; I'd rather grab a window seat with added legroom and work (or game on my Steam Deck) through the flight. Business class service is often a distraction, and in return you get food that's frequently worse than what you can find in the airport.
Lay flat was a game changer, for me, for transcontinental travel. It’s easily worth the premium (or an inconvenient flight time.)