Interaction with viewers is the primary one.
There is also the "event" nature of streaming, where the audience is excited to react to things together in real-time, like when people Tweet when watching the Superbowl or a show's season finale. Even for mundane streams, the "chat" will happily talk amongst themselves reacting to whatever the streamer is doing, which can feel like hanging out with friends.
There's also times where the streamer is discussing something that is happening now or just happening (world events, the Superbowl, a game update, etc), where viewers are excited about the content right now and don't want to wait for the traditional record->edit->release cycle.