The great thing about that book was: once you understood the title, you didn't really need to read the book.
Seriously, it's something I've never thought about, but once you hear "The Origin of Consciousness in the Breakdown of the Bicameral Mind" you kinda know what the theory is and it makes sense.
They did say that he had something there. AFAIK they didn't say that he spawned a whole field of research, though.
I assume the same. It's just that there is something nice about a theory that basically tells you the core of what you need to know from the name of it.
"We're making a new movie. It's called 'Snakes on a Plane' "
"Oh? What's it about?"