No, you throw it away, and probably won't buy it again. If you don't like NYT, don't buy from them.
If NYT is like an avocado for you, sometimes ripe and delicious, sometimes unripe, sometimes rotten, you get to decide how often you're gonna buy avocados, or if you'll develop your own methods of avocado testing before buying to increase your odds. In no case do you get to take the avocado skin back to the store asking for a refund.
If the content is untruthful, it isn't in analogy with a fruit that you don't like, it's in analogy with a rotten fruit.
I expect a refund if a rotten fruit is delivered.
Really hard to implement with content.
If it says super crunchy and you assess the crunchiness is merely average, well, that's your perception.
But if it says it's paprika flavoured and it turns out to be sauerkraut, you gotta bring it back to the store.