I'd prefer a slightly different slogan. I like "We're not endorsing the obvious," but I feel like "We're really not complaining" is a bit insulting to those who really are highlighting the problems with sexism in technology fields. That's valuable work too, and I don't think it's a positive step to position yourself as, "We're not complainers, like those other women, gosh, am I right?"

I love the idea, and I'll be keeping an eye on the site. I just wish the slogan was more like, "We're not endorsing the obvious. We're celebrating the hidden." Or something like that. You can resolve not to focus on (often well deserved and important) "complaining", and I think that's a valuable focus for someone to take, but please don't cast aspersions by implication on those that do speak up about active issues.