Long time ago, I worked on a project for a Korean cellphone vendor. Our task was to customize, fix bugs and implement a few features whenever a new model was going to be released in LATAM.

A colleague of mine bought (on a store) one of the models that was going to be released in another country. He customized it with a Disney Princesses theme and glued a few stickers. He gave it as a birthday present to his daughter. A unique model nobody else had.