I wonder how much bad advice for startups is out there. I don't think it is just about scaling a startup.
Some of it is survivorship bias - often influenced by privilege/luck - being confused as skill or insight. Some of it is people who aren't very reflective, scientific or logical in their thinking making poor guesses or estimates with a lot of unmerited confidence. Some of it is more cynical: if somebody is buying, they're selling.
As a civilisation we still aren't great at root cause analysis of success, it seems.
I really liked this talk from Patreon's CEO about bad advice: https://youtu.be/JTpBFiW5PBo