Make companies and their leadership responsible for any harm or damage that comes from AI generated content or actions. If a recipe is a hallucinated recipe and poisons someone, treat it the same as if someone created a salad recipe calling for raw kidney beans and rhubarb leaves in order to intentionally harm someone.
AI creates a ton of garbage unmitigated, and cracking down on when that garbage is harmful will be a good way to reduce the amount of garbage these companies put out.