AdNausea – Ad Blocker that loads ads in the background

Just so you know, there have been tones of discussion of AdNausea on hn:

https://hn.algolia.com/?dateRange=all&page=0&prefix=true&que...

It is a fork of uBlock origin.

The concept sounds great: support the websites you visit while screwing the advertiser. (Did I even understand this correctly?)

But I have a strong feeling like there is a caveat somewhere in here. I see only positive things about AdNausea, but good technology should be well discussed from both sides.

Also, I have a hunch like it is incompatible with privacy browsers out of the box.

This sounds good at first. But if you think about the incentives that lead to ludicrous counts of advertising, the appeal disappears.

On line ads are really good for advertisers because they externalize some of the costs to everyone else. Who pays for storing the ad? You do. Who pays for transmitting the ad? You do. Who pays for displaying the ad? You do.

Utterly unlike any real world ad, like a billboard, or a neon beer sign, or even a TV commercial, those bring advertised to bear a lot of the costs.