I think that is a key problem in the Internet age. I would argue that cigarettes were so powerful because they make social interaction easier.

The Internet brings the cost of social interaction -- communion -- far lower than cigarettes ever did.

Because it is so valuable to so many people, lowering the cost of communing can incentives some terrible things by accident.

The you're not curious about the right things. Or probably more accurately, you're an exception. Humans are social animals.