Beyond the API: Why Companies Should Have a Presence on All Major Platforms

Almost every single sentence is exactly incorrect. Whoever reads this doesn't know much about the app ecosystem, or they'd mention MySpace over Facebook.

And neither are significant drivers of traffic to destination websites. Building an app for indirect monetization is a recipe for failure. Flip through top apps on every platform and you'll see why. Apps can be a great business as standalones, but they suck as advertisements.

I'm tempted to add an API to my web app, and create cool little things such as an AIR app, Facebook app, widgets for iGoogle, et al. even though there's been little demand for an API. I'm wondering if creating all these things would extend the reach of my site, or should I not bother.