"surprise" of the day: scientists can also be greedy for money and fame
The more nuanced explanation gives you more traction for incremental improvement. One historically easy way to get people to do the right thing is to make the right thing easier.
People used to dump their used motor oil in the nearest stream. Now every auto shop is required to accept used motor oil and recycle it. Doing the right thing is so easy that you’d have to be crazy to do the wrong thing.