Not 100% sure how I feel about random companies being able to definitively identify me. I’m sure we’re drifting in that direction anyway, but it feels like it would negatively impact privacy online.
But that is not what we are talking about. It is not that you are browsing the web randomly and some random company identifies you as d1sxeyes.
It is that you can identify yourself towards any company if you choose to. Then you can decide if that is in your best interest or not.