The goal is basically repeating what Google did with XMPP/Jabber: https://ploum.net/2023-06-23-how-to-kill-decentralised-netwo...
1. The "social graph" was the new hotness then, everybody had to have it, just like AI now. An exec at Google convinced the company that Facebook was an existential threat, leading to some very questionable decisions bourne of a self-induced siege-mentality.
Please don't tell me that YouTube is a social graph, by the way. Words should mean something. If YouTube were a social graph, I'd see videos from the accounts I follow.
Youtube is obviously a social graph. Who you follow, and who they follow, how often you interact, whether you comment, etc. directly influences the content that gets recommended to you.