So, I've amended the article some since posting it because the main objection I got from a few GA enthusiasts was this idea of the GP as being used to compose operators. Which I had barely noticed the importance of because it's so hard to identify in the texts! Although once they mentioned it I began to appreciate that, when the GP works and is useful, this is why. So I changed things to address that point more directly... but I didn't really find the energy to do a perfect job of it (like researching all the examples I would need to make the point more clearly), and it's a bit muddy at the moment. Like at the spot you pointed out. I need to figure out a clearer way to say this stuff...

What I am getting at is that if you go read, say, the Doran/Lasenby book, they start out talking about multivectors for areas and volumes and etc---and they do all this with the GP. Which makes no sense! Ever calculation they do leaves you think "huh?" The GP makes no sense at all if you're talking about units of length, area, volume, etc. Its transformation laws, its composition laws... you end up having to undo it all afterwards with a bunch of janky other operations.

But if you talk about the GP for composing reflections to make rotations, it's fine, that makes sense. I just really want this distinction to be made more clearly. I'm only interested in the GP when it corresponds to an explicit geometric operation. Nobody makes this distinction as clear as I want; I hope to eventually find a really sound version of the argument and then write it out as another article.

Roughly speaking it's equivalent to conflating the sense of a complex number as a vector with a complex number as an operator on vectors. Yes, they're isomorphic, but given a vector in R^2 there's no intrinsic sense in which you should be able to interpret it as also being the operation of multiplying by r e^(iθ) on other vectors. Pretending like they're the same thing is just bewildering: that identification between vectors and operations should be something you have to explicitly construct. For starters, if you change bases for (x,y) the vector should rotate but the rotation operation shouldn't change. That sort of thing. GA is making this same confusion but on a larger scale.