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Yes, I vaguely remember Roku developing some tech to inject ads via hdmi.

I’m waiting on Panasonic (Panasonic, was it?) to act on their trademark to have interactive ads on their TVs. You have to yell a product name or marketing keyword (McDonalds! PlayStation!) out loud if you want the ad to stop. It stays if you can’t or don’t yell :)

It's a Sony patent: https://patents.google.com/patent/US8246454?oq=8246454

But yeah the 10th image in the patent literally has

> Say "McDonald's" to end commercial

with a picture of a man standing up and shouting "McDonald's!" as an example.

https://patentimages.storage.googleapis.com/b4/2e/a1/779dd8d...

They saw the "drink verification can" thing and thought it's actually a good idea? I guess the torment nexus is next.

We'll see Torment Inc. with a $4T valuation before Q2 2028.

Mark Andressen will be in the picture somehow, I just feel it.

SCART has had the ability to do this since it's inception