They are far from "simply", as for that "miracle" to happen (we still don't understand why this approach works so well I think as we don't really understand the model data) they have a HUGE amount relationships processed in their data, and AFAIK for each token ALL the available relationships need to be processed, so the importance of a huge memory speed and bandwidth.
And I fail to see why our human brains couldn't be doing something very, very similar with our language capability.
So beware of what we are calling a "simple" phenomenon...