In the US, I can't even really buy chocolate anymore. About 3 or 4 years ago, it suddenly changed flavor... now it tastes like brown-colored wax to me. It was sudden and noticeable, and if I looked through old posts I could narrow it down to a particular month. This was across the board for all things Nestle and Hershey. Maybe if I got some snobby Eurochocolate, but I wouldn't know where. And sometimes I just like (or want to like) the candy bars I'd get as a kid. It's not the only food that's undergone one of these "now with 10% less sawdust" scenarios, Kraft mac'n'cheese comes to mind.