I think there is even a widening talent gap where you can't get people excited about doing something that maybe should have been done years ago (assuming VM -> containers makes sense for a thing). The salary needs to go higher for things that are less beneficial to the resume.
The industry at large asks most developers to stay up-to-date, so it starts looking suspicious when a company doesn't stay up-to-date too. For C# in particular, companies who have only recently migrated to .NET 5+ are now a red flag to me considering how long .NET Core has been out.