Democratising market research – a low cost solution for startups and scale-ups | Hacker News Reader

Democratising market research – a low cost solution for startups and scale-ups

7 pointsThomasWink19818 comments

Our big idea is to democratise market research by offering a low cost solution for start-ups and scale-ups, giving those businesses competitive advantage in a time where resources are tight.

Recently we (a team of 3) launched MarqtAI, an app that automates market research using AI/LLM's/RAG. It includes a built in assistant to perform marketing tasks. (www.gysho.com)

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I guess I am a likely target audience for such a tool since I work in marketing & we consume such research, so I read through the website and there is a lot of text about "AI" & how this revolutionizes market research ,etc. But I still have no idea about how it actually works. I will not be able to explain to someone why should they invest in this tool. At some level, it sounded like a wrapper on existing LLMs and I am also not clear on what exactly does it automate. It would help to have a detailed example of what exactly this tool does and why I should use this instead of directly using Claude or ChatGPT.

MarqtAI is a SaaS market research application, which uses 4 user inputs to perform automated market research online. The tool consists of multiple specialised AI nodes, making it a multi-model AI. It works by taking your parameters to contextualise the research it does for your company. It will then collect this data, often hundreds of different sources. For example, focusing it on the right segment or product. The user selects one of 20 research areas to pinpoint which marketing area you are working on, such as branding, trends or segmentation, etc. After that MarqtAI will collect data around specific research questions. Various LLM agents will go through a process of compiling that data, analysing it and eventually, produce a balanced report that contains all findings and recommendations. It is specifically trained to only use the data that has actually been collected. We recommend you use those findings with the chat assistant which is grounded on the collected data, instead of using LLM knowledge.

The major differences are:

- All the expertise needed to perform market research and analyses is built in. - MarqtAI collects much larger datasets and through that achieves a higher accuracy. - It is grounded to research data, so you are unlikely to see hallucinations or mistakes.

My co-founder Sander wrote this blog post, if you need more detail: https://www.gysho.com/gysho-business-enablement-blog/how-we-...

ps. you can test it out for free, no credit card needed, and without any obligations: https://app.marqtai.com

In my experience the data and statistics that you want to know here are typically proprietary and the knowledge is internal and in "human brains" as well - not out there on the internet. So for these cases, since its not a matter of crawling but having access to the data or human experts. I'd be interested to know how your incorporating all that and what benefits you get from LLMs.

There are two elements we can't do, the traditional primary research sources like surveys, focus groups and interviews, and proprietary data that sits behind a wall. The premise of MarqtAI is that we compensate this by collecting much more data, from more sources, to give a balanced average instead. In our testing we reached at least a 90% match to what you expect from research firms.

More here: https://www.gysho.com/gysho-business-enablement-blog/how-we-...

Having said that, it's not always possible to get information about f.e. market shares. MarqtAI is much more about ensuring you don't need the expertise, time and money to do the research or buy it from a firm.

You are welcome to do a test, it's free, no credit card needed and without obligation: https://app.marqtai.com

I would love to hear your thoughts.

What is the pricing on this? How does it work for creative industries? Interested in potentially using this to work on a side project (music)

There is a free subscription for you to test it out. You get two reports per month. The other subscriptions start at 69,- USD per month

As for your question regarding creative industries; if the crawl yields results for your specified input parameters, it could yield proper results. Are there any specific marketing questions you need answered? We provide 20+ marketing segments for you to choose. Have a look!

does it recommend creating a shitcoin?

Haha, possibly. If it manages to find a source where this is recommended ;-)

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