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So, switching the domain to buttondown.com brought an uptick of traffic quickly.

People apparently still hear a word, type it, and press Ctrl+Enter, or a mobile equivalent.

Whoever has been parking the domain likely had made a wise investment, and now received $85k for it. Not millions, but still a new car.

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You don't want upticks in traffic, you want upticks in conversions.

People probably go to buttondown thinking they can get a shirt.

If Buttondown.email ever wanted to sell merch, a Buttondown button-down shirt is perfect

> So, switching the domain to buttondown.com brought an uptick of traffic quickly.

Where did you get that from? The blog post says no such thing.

It does:

> I went in expecting SEO traffic to be hit as Google renegotiates legions of canonical URLs; it hasn't, at least thus far. Instead, everything seems to have just bumped fairly healthily.

(emphasis is theirs)

Ah, I interpreted that as the traffic moving over, but it could indeed mean an increase in traffic.

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