You need to spend more time with the normies. 99.8% is probably an exaggeration, but if so, not by much. It's easy to forget just how little the average person knows, or wants to know, about how technology works, or their ability to change it to their advantage.
The vast majority of people not only do not understand DNS, they couldn't tell you with any specificity what a domain or IP address even are, and they're afraid of doing anything which might break their computer in a way they don't understand enough to fix.