Because they land your data in their systems by offering you a sweetheart deal in year 1-2 and then they jack the price back to the extortionate level once you're stuck. Compute is portable between providers, but data is not.

With such a small group, chances are they all figured out that a race to the bottom won’t reach the desired long term outcome.

I've often wondered about this. I'm guessing large customers can all negotiate extremely deep discounts on bandwidth from all three providers. Smaller customers may not be paying that much in bandwidth that it would be decisive. I think also that if say GCP cut its bandwidth charges by 10x they might attract customers they really don't want.

"roflstomping"¿ What does it mean?