Meta cancels high-end mixed reality headset after Apple Vision Pro struggles
macrumors.com
macrumors.com
I've used every popular VR device, but one Vision Pro experience stood out - 'The Haleakala environment'[1]
It was literally like being transported there. I know because I had been in that exact spot a few years before. I have a rich visual memory which served as reference, and no exaggeration, it felt like was there. I was immediately in tears. It was profound.
The Vision pro's lack of a killer app because development is unintuitive, userbase is small, the UX is alien and the hardware costs of constructing these experience is still rather high. Give it a few years. The hardware is already there. This isn't a solution in search of a problem. This is PalmOS, a solution that is too early to the market.
I have family with disabilities. Being able to teleport my loved ones to places they could never go themselves is worth the $3000. If I could record my most profound memories with 'VR recorder', I would. My parent missed my graduation because of being continents away. You think they wouldn't want to be teleported to it ? Wedding photographers cost $4000+, so we can relive those memories through shoddy snapshots. Why not be teleported back to the most beautiful day ?
Don't knock it till you try it.
Sure, it wasn’t as ubiquitous as iOS or Android now, but it obviously filled a niche for a large enough number of people that it stuck around and pioneered that market. I had a Kyocera 6035 Palm “smartphone” over half a decade before the iPhone came out, and the Handspring Treos were also awfully popular among early adopters.
That credit here goes squarely to Oculus/Meta, and the Quest in specific.
Vision Pro, at best, is a Newton, stuffed with tech cool enough to be Really Neat, but with either too much tradeoff or that doesn’t go far enough to be a sea change in usability. There’s a little bit of Pippin in there too, with Apple not quite understanding how much games and game like activities drive VR adoption and how best to leverage that. Ultimately, the Vision Pro is a tech demo for a much better device and ecosystem in the future.
I think the one thing the VP has going for it over a Newton is timing. For once, later is better. Newton did all their stuff way early—then Palm came out with a fraction of it and turned out to be Good Enough so everyone forgot the Newton.
In this case, we already have Quest out as the Good Enough device, which makes it the right time to start discussing what the evolution would be. In that sense, I think the Vision Pro is very interesting.
Wristwatch fitness trackers had already established this as baseline market fit long before Apple. The benefit of the Apple Watch for me is to not have to carry a phone in my pocket and still be able to do smartphone things like message, pay for things, or even make calls if I need to. Then the pandemic needed you to scan QR codes to do contract calls, and then normalized QR codes for restaurant orders, so I'm back to the phone and my watch gathers dust.
It's an aesthetic and cultural divide. Like premium German car brands vs ricers, and I don't need to tell you which is which.
As a sibling notes, we already had had fitbit for 6 years by the time Apple came out with the Watch. They tried to make it about more than fitness and eventually conceded that that wasn't happening and focused on the market that existed before their release.
So if this plays out this same way then in a few years Apple will finally concede that VR is for video games and finally start focusing on the gamer market.
The Palm equivalent in that comparison would be Fitbit and possibly Pebble. Apple waited until there was a proven market in wearables, then figured out how to combine that market with the strengths of their existing ecosystem to improve upon value. Then they propped up the model line with $$$ until they actually became good enough for people to buy.
I’m relatively optimistic they can do that here too, but that device needs to have a model that does everything it does today (well, maybe not the creepy visor eyes) and more for less than $1000 and at about 2/3 the weight max, before I think AW-like adoption will possibly happen.
I'm still a bit meh on the Apple Watch in spite of buying an early one and then an Ultra that I got a good deal on. I don't care much about the quantified health thing and the battery life is still an issue even with the Ultra. Like for hiking though.
There is one group of people who are willing to spend ludicrous amounts of money for this product, and that’s gamers.
Unfortunately Apple does not and has never understood games as art. They only care about casual games that bring in the $$.
Apple also has beefs with Khronos, NVIDIA, and Epic.
I had thought that when VP came out, Apple would make amends with the gaming industry particularly Epic because they really need Epic’s on their side for VP to succeed. Who is going to build games for this thing in the best engine if Apple can ban Epic’s developer account at any time?
Nope. App Store revenue comes first. It’s just the same as the iPad Pro. Great hardware squandered because of App Store rent seeking.
Personally I’m glad Apple told both of them to go pound sand.
I believe the “just give it a few years thing” but only if it has a footnote saying that “few” could mean 10 or 15. I don’t think anyone really knows.
Exactly this, for now the minimal use cases for these kinds of high-end VR headsets leave them firmly in the "gimmick" category. I'm pretty sure some mass-market use case will be found for them, maybe even outside of gaming, but the fact that some pretty smart people haven't found this one already is a teensey-tiny bit worrying too.
until the price range becomes below $1000 or so there’s virtually no market.
Probably because it's cheaper to fly and literally be somewhere and actually enjoy it rather than exist there for a minute or two and then get bored.This argument seems valid to anyone that hasn't browsed "The Sharper Image" catalog in the back of an airline seat, or even the "high end" showroom at a Best Buy.
There's been a huge market for >70" TVs since mid 2010s, costing $3,500 - $10,000 US for much of that timeframe. Today you'd have to compare to 100" class: https://www.amazon.com/100-inch-tv/s?k=100+inch+tv&s=price-d...
All your objections would certainly apply. It's a toy. People don't need it. It's fun, but doesn't solve a "real" problem. It's too expensive to be given as a gift.
AVP offers a >240" screen, and fully immersive 3D. It needs very little to make movie watching a shared experience in the same room, or with friends far away.
Priced solely against a TV, people have proven happy to pay for entertainment toys. If the initial OOTB release had supported "seeing" someone watching the same content "with" you in Disney's theater or the VR spaces, this buying segment would have taken more interest.
For a newbie a meta quest 3 is more than enough.
Index or meta quest pro? That's the shit.
But i liked the battery begin a separate thing from the headset himself, i think that's good user design.
MacBook Pros are 50% of Mac sales and they start at $2000.
This has an interesting history. I’m struggling to find it and hope I have it right. John Gruber or maybe Accidental Tech Podcast did a segment on an podcast ages ago in relation to accessibility settings on the iPhone.
Whoever it was credited a particular Apple engineer who pushed hard with accessibility features arguing that at some point, everyone has some sort of issue (sight, hearing, movement etc).
I’ve tried, but can’t find the episode, which is a shame as this sort of thing is Apple at its best, which does get lost in the swamp of depressing decisions they have made in recent years.
John for a bit @ 1:11:44
Casey and John @ 1:15:30 "The more time you spend on this planet the more likely one of these features will be useful for you"
Case in point: I put off getting a new prescription, and ended up setting the font size up + enabling bold text on my iPhone. The first party apps often don't work well.
Of everything on my phone, GasBuddy handled it best. It's basically unusable with large fonts, but it suggested I go into per-app settings and disable display accessibility settings just for it. Now that I know that's a thing, I can blacklist the 90% of apps on the phone that don't display right, I guess.
Since the new glasses arrived, I'll probably just disable accessibility. However, my experience doesn't bode well for people that actually need reading glasses and want to use their phones when they're out and about.
Since then I always see accessibility thinking as a universal benefit, not just for the “abled”.
Disabling the annoying needless animations on iOS is in Accessibility for some reason.
Well, sort of. The quality of display and control hardware is there; the comfort of the device as a whole absolutely is not. And I'm saying that as one of those weirdos who will get into VR for 4-hour sessions.
It's also absolutely worse off than it could have otherwise been, to an extent way more severe than any other Apple device, by the Apple obsession with aesthetics over functionality. Even aside from the weight issues with all the glass and metal, they created the worst possible design for comfort when it comes to how it actually sits on your head.
The only strong argument for Rift/etc. would be for gaming, but the AVP isn’t being sold as a gaming device. The new beta Vision OS2 also signicantly improves hand gestures.
I too was unimpressed with the Apple Store AVP demo, but after owning it for a while I absolutely see where it fits in (especially once a non-Pro version comes along).
Seeing Vision Pro at WWDC was like a deja-vu from BUILD a couple of years earlier.
The idea people will be strapping computers to their faces for meetings will “take off in a huge way” any time soon is extremely far fetched for me.
But Apple has the resources to keep supporting and evolving it in response to user feedback until it can be cheap enough for mass use, at which point, if they don't blow it, their lead will be hard for competitors to overcome. They know exactly what they're doing.
> It was literally like being transported there. I know because I had been in that exact spot a few years before. I have a rich visual memory which served as reference, and no exaggeration, it felt like was there. I was immediately in tears. It was profound.
Honest question, but how much was your own brain filling up the experience and bringing back all those memories. Did you have the same feelings with other VR experiences?
But lake, snow and fake moon felt sterile in comparison. There is something about being at the top of mountain with clouds and the sun rising on the horizon that hits different.
> own brain filling up the experience and bringing back all those memories
Doubt it, but even if it was, I don't see this as a bad thing.
But thats not how either Apple or FB are approaching this. They aren't addressing what your niche is: something to give value to people in very specific need.
It’s a completely solved issue. The head tracking runs on a completely different chip and hyper visor layer from the OS so even with a kernel panic the tracking doesn’t fail.
For me to watch a video on a phone, tablet, laptop, or TV is easy. Turn on screen. Play video. With wedding photos, you can make them your phone screen background, you can printout photos and put them on your wall, they fit into your life.
With VR, I have to blind myself to my surroundings, I have to either not move around sitting perfectly still or clear out a bunch of space. What has become more popular in recent years is Podcasting and a huge reason why is because how nonintrusive it is, you can listen to a podcast doing the dishes or on your way to work. VR is the opposite of nonintrusive.
I feel the immersion of VR is what's holding it back, not why it will be successful. It's only when mixed reality takes off that I think we're going to see a big change.
I was walking through my house, navigating doorways, stairs, and changes in lighting, with my son's headset while I had the equivalent of a 30in monitor playing Netflix following me around. I sat on the couch and pinned the "tv" to the wall, enlarged it to be a 80in tv.
What truly is missing is a shared environment between multiple headsets in the same location. Movie night where the whole wall is a shared experience, and it can be synced with grandma who is three states over; even better, we can look over and see grandma in AR and she sees us. Distributed family night! Some ergonomics to work out. That, and seeing faces.
But the hardware isn't there yet either. If it keeps enough momentum to develop, we're going to look back at these headsets like 90s smartphones. The AVP and the Quest are heavy. They're thick. Their battery life is terrible, and despite how good Apple's screens and camera software are, they still have a long way to go in lots of areas before they really deliver on a virtual reality.
The software is probably the bigger problem, but the hardware needs a lot of help before normal people are going to use these on a regular basis.
VR has been “the next big thing” for more than 50 years. VR was invented in 1968
Video phone was invented way back. (1936). It took a very long time to be common and in frequent use. And it’s still not a killer feature.
But do you need to BUY one? This is the thing I realized with VR sets, personally.
They are a great day at the fair, but who goes to the fair EVERYDAY?
They really need to figure out true, perspective correct volumetric video already.
If even Apple doesn't know what to do with it and is doubting itself, why would anybody outside Apple have faith in it not being quietly discontinued in the coming years? So why invest in the platform? Why do research and develop use cases for it?
Jobs knew how to sell something, but more importantly, he knew how to sell the future of something, the potential.
Were you wearing some field-of-view limiting device at the time?
Do you know if there are environments available that are in the redwood forest?
Also does anyone know what kind of money someone could make publishing these environments? I have some videography experience - I would be inclined to rent a high end VR camera and create some captures for Vision Pro, but it would be nice if I could sell them on the app store and earn enough to buy a Vision Pro.
I realized the value of something like that but tweaked with different stories and contexts. I imagine elderly people being able to live a whole other life inside something like WOW instead of withering away alone as most people tend to do. You don't even need fancy AR hardware, though that wouldn't hurt and probably has better UX than banging on a keyboard.
you can give it 50 years. with the trash treatment apple gives developers, they won’t ever again release a new successful platform like iphone. They burnt the bridge to get there
If I could watch my daughter's first step in full 3d, I would be happy to pay the $3k and more.
I know you can do it right now with insta360 or whatever but I think there is a bit of a learning curve and it just isn't it that seamless.
Being able to record directly from the headset and play it back exactly how you saw it would make things much simpler and WYSIWYG and may be the reason for mass adoption
Don't you want to experience the authentic event rather than peering through a camera so that you can relive it later in 3D?
I'm always flabbergasted that people watch concerts through a camera, rather than just enjoying the experience. The facsimile is often poor compared to the experience itself. Also, reliving the same experience over and over can devalue it. Our memory is very good at making rose-tinted representations of past experiences.
I do understand the grandparent's travel example much better, especially for people who can't easily travel due to disabilities, etc.
https://www.usa.canon.com/newsroom/2024/20240610-lens
It’s uncanny to record something with the Vision Pro and then play it back while you’re sitting in the same location…feels like a glitch in the matrix.
Since the cameras are small the ISO is at cell phone level, not great indoors.
So I just spent $5800 on the Canon R5 C + Stereo VR Lens kit, to record my baby boy’s moments in 8K for future VisonPro (2,3,4…) devices.
Additionally, the current issues with the Apple developer community, on a device that targets a very niche market, even more niche as Apple doesn't want to associate it with games, makes the appeal of the Vision Pro quite lacklustre for most app developers.
Not saying it’s not a a great experience..
There is a lot to consider in making VR videos.
Angles, view points, speed of movement etc.
In fact people were teleporting themselves visually in 2016 with HTC Vive for 800$. I had it, it was awesome.
Honestly I'm happy to see AVP fail here to set precedence where entry point to a medium is the price of an average 3month salary (considering current global avg is around 1,500/mo) which is wildly unethical imo.
Really? Despite the total lack of smell, taste, random atmospheric sensations against the body and also the lack of haptic feedback?
Why are all these giant companies going hard on AR and repeatibly in cycles it’s for one reason:
Egocentric data and full control of the highest bandwidth human I/O (vision + sound) is the most important possible data pipeline to get
Its the penultimate data pipe, with direct connection to the brain being the ultimate data pipe (see:Neuralink)
Every company that is winning and going to win in the future is the company that can best predict human behavior, such that it’s directly shaped by the platform itself
Google had a internal teaser trailer about this a decade ago that I’m sure someone has seen. Hyperreality was a short video about this probable and likely future
So it’s all a game to get perfect attention and the best way to do that is - literally - something like the interface that is used for the matrix on each hovercraft
If you introduce that too quickly - like now - then you scare everyone. So Apple rushed it and Meta is a actually good at timing in AR cause they have a giant lead, so they can wait till people forget.
The goal is titration of all encompassing spyware that eventually literally controls your behavior. The short story Manna is currently, unironically, and not hyperbolically what the employee experience at Target, Amazon warehouses and Walmart are 1:1. The corporate goal is to have everyone in their ecosystem deterministically creating, consuming and engaging at the peak for optimal tuning of the attention system.
It's a believable end-goal, but it doesn't seem to be the direction they want to go in the immediate future.
Once their social graph growth phase began to slow down, Facebook severely cut off data access.
The 5% that actually care are power users, these are the folks who buy every iteration, develop for the device, etc.
Like flying cars, I'm not sure the writers are always right.
Failure is irrelevant. It keeps the share price high while they try other things at the same time.
The Apple Vision Pro was an unexpected dud. Something more eyeglass sized, with phone-like functionality and good design, would have been more in line with Apple's aesthetic. Instead, it was another half brick on your head VR headset. Apple had a success with iDweebs, their ear pieces, as something worn full time. The Apple Vision Pro could not be used that way.
But Apple has tons of money, so they can learn from the devices in market now and decide how best to target Gen 2.
Microsoft seems to be exiting AR other than the military contract. Meta continues spending billions on their research project that might someday be a product, though they also continue iterating on their VR products.
We're still waiting for the tech to get cheap enough, small enough, and with a good enough ecosystem people will want to put up with it.
Meanwhile, Apple put out a tech demo to test the market. And probably to light a fire under the VP in charge of the program.
The synthesis of imagination: Rony Abovitz and Magic Leap at TEDxSarasota
https://www.youtube.com/watch?v=w8J5BWL8oJY
Hold my beer...
https://news.ycombinator.com/item?id=28838421
>Are you referring to the sex discrimination lawsuit and nepotistic sexist bro culture that tarnished Magic Leap's reputation? [...]
https://news.ycombinator.com/item?id=28838500
>Or are you referring to the ridiculous 12/12/2012 TEDX "talk" that Rony Abovitz performed at the Ringling College of Art, and all the FAKE and DECEPTIVE videos they posted and lied about on youtube, that tarnished Magic Leap's reputation? [...]
https://news.ycombinator.com/item?id=28850230
>That didn't stop them from making fraudulent concept video demos that they falsely claimed to be actual existing games that they were already playing around the office, and that they promised much much more than they could actually deliver.
>So if you can't reproduce the experience on a 2D screen, then fake it and lie, you're saying? That IS the whole point.
https://news.ycombinator.com/item?id=28838443
>Or are you referring to the way Magic Leap picked up and ripped off so many other people's original designs and IP in their patent applications without giving the actual inventors credit, that tarnished Magic Leap's reputation? [...]
https://news.ycombinator.com/item?id=28838737
>The point is that the name Magic Leap IS extremely and deeply tarnished, in so many ways, and Magic Leap pretending it's not just makes them look more laughably delusional than they already are (which is extremely), just like Trump still believing that he won the election. [...]
Half Life: Alyx is one of the most amazing games I've ever played. And yet... I haven't finished it. When I have free time to play games I'd rather play my Switch. It's a lot more hassle setting up HL: Alyx, and the heavy headgear bugs my nose and causes eye strain headaches eventually if I play too much. So instead I play Tetris 99.
It's definitely fixable, by both Meta and yourself [1]. I've done it twice. A replacement kit is $14 on Amazon.
You would think joysticks would be a solved problem by now, but no. Meta chose garbage, with the same garbage installed in the quest pro controllers that are not really serviceable, from being glued together and jam packed with electronics (3 camera inside out tracking in each controller).
Battery can also be replaced, but with somewhat ridiculous effort [2].
[1] DIY joystick: https://www.youtube.com/watch?v=B3N_ZIGo2YM
[2] Battery: https://www.ifixit.com/Guide/Meta+Quest+2+Headset+Battery+Re...
Whoa. I was considering buying one, but I won't buy it anymore.
The gun and grabbing UX is fantastic. It’s really good. But the enemies and movement are awful. The enemies are simply not designed to handle your movement. The game is secretly an on rails arcade shooter except you can control the rails.
This is a fundamental problem with VR. You cannot expect humans to move to the degree required for game movement irl, so most of your movement HAS to come from control stick movement. But if most of your movement is coming from control stick movement then your irl movement is largely pointless.
But people WANT the irl movement to be the thing that matters. Because it is fun to duck in and out of cover. So that’s what Alyx largely is. You see enemies. You play the duck and peeking game, and if the enemies come too close or are melee you yeet yourself back to a safer spot.
The basic enemies with guns and melee and drones are pretty good with this gameplay. When they start trying to do something a little bit more interesting in the game later, it really falls apart. Why? Because the enemies are incredibly dumb. Much dumber than a typical game. And the basic concept you get to is that any enemy that does not respect peeking is just asking you to do this clumsy movement scheme rather the fun arcade on rail gun shooter gameplay and it feels dumb.
Imo the Valve team did a very good job trying to accommodate what they found were enormous limitations. But the end result is really underwhelming. You can’t play many games like that for the novelty of on rails shooter gameplay to still work.
Apple and Meta need to start investing in exclusive content for these devices. Neither of them is really doing that. Apple has some bits and pieces but it doesn't really add up to much. Both are spending billions on the hardware; but not on the content. They need to be doing both. And not just on launch content but on a steady stream of content, games, and apps that people will want, talk about, review, etc. That will create demand for these devices.
I think the problem is that VR/AR are such dislocating experiences, so unlike anything else that consumers can’t relate to the technology.
These devices do not follow a technological linage such as TV. First came radio, then cinema and then TVs - each technology gave the consumer a relationship to understand the new technology: TV is like having cinema at home, cinema is like radio with pictures etc
There isn’t this same graduation in technology with VR/AR hence consumers are overwhelmed with this technology and don’t grasp the use cases yet.
Unwieldy gaming laptop are reasonable if you move them once a week or absolutely need them. But otherwise people would go for lighter and thinner devices.
And here the weight is carefully balanced on your head...
>Apple Vision Pro was an unexpected dud
???
Just about everyone (even diehard Apple fanboys) knew this would flop.
The Oculus DK2 was just a second monitor, amazingly simple and fun to develop for. One of the most developer friendly devices I worked with.
Oculus CV1 proprietary driver, forced experience, worsening SDK and dropping linux basically killed the device (and VR) for me, even before fb got their grubby mits on it.
So I struggle to understand these premium devices, when there seems to be no developer incentive to build for these platforms. Shame, I think VR still has some great potential, but I will never don a headset that needs an account or shows me even a single advert.
You'd think they'd loosen the reins a bit in order to get a bigger installed base, but it's trying to drive so hard towards this Horizon Worlds metaspace thing that I just do not give one whit for.
I really do think it's as simple as them seeing a future where people use a different form factor from a phone to do what they do much of what they do with their phones. I think that will be something closer to Google Glass but modern day
Don't you guys all remember that iPhoneOS had YouTube since version 1.0, before it even had App Store? Where would you think iOS would have been if it didn't? No way it could have been like Apple TV+ would have launched years earlier and completely obsoleted YouTube. But to me it looks that that is what Apple is banking on.
Home video
Payments on the Internet
Streaming video
HD streaming and downloadable video
The Patreon style business model
the lack of judeo-christian moral nannyism hardly means a dangerous society but a peaceful one
just look at all the accusations on X and calling Japan weird and worse
StabilityAI suffered because of a good frontend and poor models for high quality, production grade imagery
Sure there’s unsavory content on there, no denying that. So does every platform with user generated content. Have you seen Meta Horizon? It’s no less than an Orwellian nightmare.
I’ve seen people form meaningful relationships, and achieve amazing things by fostering a real sense of community.
But looking into the past and seeing how many people where eager to buy GoogleGlas/Oculus Devkits, why shouldn’t a brand like apple decide to push out a devkit as high price consumer device, instead of trying to keep a devkit for a upcoming product a secret?
I’m still wondering what direction the product can and will take from here on. If you compare it with iphone1 vs iPhones today, it could be quite interesting.
Arguably Apple has never done b) before, but then again they’ve also never poured billions into a R&D project like this before. (The only other example that comes to mind is the car, and that one got killed, so maybe they were loath to kill the two billion dollar science fair projects at the same time).
https://www.macrumors.com/2023/01/14/apples-biggest-hardware...
Not only does Meta already control a large chunk of VR game development (to the point that even regular PCVR has been kind of starved for content), but game developers, besides for the iPhone, don't really care for Apple, and considering that the AVP does not have the things that the iPhone has going for it...
Let’s face it, without Zuck’s personal interest reality labs would have gone years ago.
It is one thing for companies with billions to burn them chasing non existent markets but when they attempt to drag in lots of smaller third parties in order to build demand for their platforms . . . well, developers should be a lot more skeptical. The low hanging fruit of the personal computing age appears to have been picked.
I’ve seen plenty of people who have found a legitimate use for it. And as many have pointed out it serves as a dev kit that also happened to be sold to consumers. It helps Apple and developers figure out what people actually want to use the device for.
There also seems to be a lot of people who find it to be a near perfect implementation of VR/AR, except for size/weight, price and perhaps the resolution and fov could be just a tad better.
These seem like things they could fix with a second gen non-pro headset.
The automatic eye adjustment and external screen may be an expression of an ultimate VR experience but can easily be dropped with a non pro version. With less heat the fans can be smaller. Perhaps they can start using those new piezo based blowers. The metal body and external battery pack will already help keep things cool despite the powerful chips and high power consumption.
The existence of the pro version will give a halo effect that will make it easier for Apple to sell a non pro version, even if it’s still more expensive than the most expensive Oculus headsets.
Whether they’ll increase resolution and fov is uncertain. They might wait until it can inherit the tech from a second gen pro version.
Yeah, kill the project would have made the shareholders very displeased.
I don't think what Apple has is incomplete, VR is just not all that. Immersion for most people is like a roller coaster — fun for a bit but who wants to ride all day?
He could enunciate a concept and knew when to put the boot down to enforce his taste.
The quest2 made my eyes hurt after just using it for maybe half an hour. Tried it a few times over several weeks and decided that my vision is worth more than some entertainment.
I'm not sure how they're going to get around that aspect.
I tried it once at the local mall as a kid. There was a fantasy-rpg type of game as well, but I didn't get to try that one.
People care about their faces. They're not going to strap a 1.5 pound dork-box to their face and head mussing their hair and makeup to do what they can already do on their phones or laptops. What they cannot do on their phones or laptops (or game consoles or tablets or rings or watches or whatever) they can do on a $500 Quest.
There's no market for a PC-priced device that straps to your face like ski goggles. It's an accessory. Price it at $100 or $200 or even $500, but you can't price it at $1000 or $4000 because it's a toy.
I am yet to be impressed, and my eyes can't take screens so close, which already makes a waste of money to buy something like that.
I love watching movies on my AVP, but the experience of groping for a popcorn bowl semi-blindly is enough of a turn-off that I end up just using our regular TV most of the time.
Porn isn’t really any better on a Vision Pro than it is on a Quest 3 - or, for that matter, a Quest 2.
It has a lot of good specific uses but struggles past that.
It continued to be very impressive technology wise but something that wont be adopted en mass for a long time. Tim Cook was right to be worried about this product - should have trusted his intuition on that one.
AR is where the market is at. Regular glasses, with current phone capabilities, like painting the actual road you’re going to travel green would already get hundreds of thousands of adopters.
I don’t want to see an arrow where I need to go. I don’t want to wear a VR headset.
I want regular glasses. I want the road I need to travel to be a yellow brick road. I want to see the person I’m calling in front of me. I want some details about the building or business I’m looking at when I ask for it, like opening hours, phone number, reviews.
Instead we get shitty shooter games.
That said, meta seems to have found a sweet spot in price/performance, so maybe in a few generations we will have something with the quality of vision pro that is not locked down
The main experience are the apps just like on every other device.
Is waymo a failure? It's not deployed across the US yet, and it's been over a decade etc
No, they're just trying to solve hard technology problems. I want companies to be ambitious, that's way better than seeing them just focus on cutting costs etc
I think Mark is thrilled to have a hardware product that they can deploy their ML models to. Was that intentional? Obviously no, but at some point they're paying for optionality.
They want the option to build a million hardware units in a year, they want the option to build a competitor to Apple's next hardware device (frankly, in the counterfactual that AVP took off, Meta was extremely well-positioned)
Meta is a money-printing machine, and so they have choices: invest in moonshot hardware (or ai) projects, stock buybacks/dividends
They have a huge dividend. What do you want them to do? More stock buybacks? Make less money?
https://www.androidauthority.com/google-steal-ray-ban-meta-m...
Yes, it has cost them billions of dollars (ongoing) to develop their AR/VR tech. You can definitely criticize that, but this spending is defensive. If Facebook (Meta) doesn't own at least some market share in a future device, that is an existential threat to them. How much did ATT cost Facebook? [1] Answer: north of $10 billion in 2022. But note: it's actually a reduction in Facebook's revenue by that amount, so in the fullness of time, the total damage is much worse.
> Ray-Ban
Facebook has multiple form factors. They have VR quest (3). They have AR glasses. I don't expect Ray-Ban to capture Facebook/Google's margin here, and Facebook would be able to build first party AR glasses if they wanted. You use Ray-Ban to sell v1 and then you make v2 good enough that it sells itself.
All of this seems tangential to my complaint that I would love an incredibly high res and reasonably hackable VR screen.
[1] https://www.forbes.com/sites/kateoflahertyuk/2022/04/23/appl...
Quest 2 is the most successful headset and it seem to have the perfect balance. Quest 3 although great, probably is slightly expensive for the mass market. But there will be a chatGPT moment for Metaverse in the next 5 years and Meta's strategy will pay dividends.
It's Ray-ban smart glasses is already a huge hit. Like a startup, you just have to keep iterating and I'm glad zuck is on it
The Ray-Bans are also a weird anomaly since they’re leaning on the Ray-Bans designer pricing to justify a lot of the cost. If you’re already buying a pair of luxury sunglasses that cost close to $200, what’s another $100 to get the smart version?
You mean lose billions within an unclear race that may ultimately lead to commodity prices like TVs?
Honestly I doubt it.
ChatGPT is a free service that is genuinely helpful. For the Metaverse you need to buy the headset and the hardware to run it for what? Wasting time in a virtual store instead of just using a UI? Using it on a worst version of VRchat?
Sure, "huge hit". Anecdote but the only time Ive ever seen anyone wear one was when I interviewed at meta and one of the folks interviewing me was wearing them.
The Ray-bans aren't AR or VR, they're sunglasses with a built in webcam. What a joke.
What a total failure and the fanboys pretending it's not.
Which other products out there cost tens of billions and gave fewer than ten million monthly users?
Can anyone speak to any differences in motion sickness between VR and Apple’s implementation of AR/MR?
Makes sense although gaming is and will remain the most significant use case for VR in the foreseeable future
The original email is from 2015, posted on HN in 2022: https://news.ycombinator.com/item?id=33538742#33540359
Nobody wants to walk around wearing goggles all day just to read email.
Personally, I think they need to be thinking of a more Apple Watch type device wearable in normal glasses frames. Something more akin to Google Glass, and yes, I'm familiar with the term "glasshole." But maybe it was a product too far ahead of it's time? Or maybe these are just products we don't need?
So I'd be wary of writing off AR/MR/XR as a dead end, as opposed to a technology that still needs more innovation to reach the mainstream. Glasses themselves are mainstream, and have been for centuries. What's holding AR devices back is the ability to miniaturize the necessary holographic technology, as well as the batteries and processing power. This will eventually be solved, just like an iPhone now has more processing power than the supercomputers of decades before.
The problem with VR will always remain the same. You can't interact with other people while you have a big thing on your face that's designed to supplant your entire field of view, which limits desirable use cases.
Is that true? I feel like people have imagined portable communication / computing devices forever[1]. People maybe couldn't imagine that they could ever be small enough to be practical, but the utility of such a device was pretty obvious. Similarly, I think "VR" as a concept has obvious value and applications. However current implementations fall far short of what is necessary to unlock that value for most people / scenarios.
[1] https://www.geeksandbeats.com/2016/02/star-trek-technology-t...
The Meta Quest consumer has proven they'd rather save a few bucks and buy an MQ2 instead of a better MQ3. It's a big problem for Meta because they're never going to move towards making better games that need an MQ3 to run.
(2) VR > AR Apple's just plain wrong about the focus on AR. The Apple Vision Pro has the hardware to provide far superior immersive world application story than the MQ3 but the software (and maybe controller) story isn't there. Apple acts as if there was something morally wrong with VR, like it is putting your hands in their toilet with all the conviction they have that it is OK to take 30% of all the revenue of the app economy. Sorry, visiting VR worlds is half the value you could get out of a product and throwing out half the value is like doubling the price.
A cheap set of XReal glasses can say "this is just good for watching the HDMI output of a game console" but at Apple Vision Pro prices product that expensive really has to "do it all" with no excuses. People really do subscribe to VR fitness apps, they really do have fun playing games like Asgard's Wrath 2 or games like Riven. Have you ever heard anyone say that they were engaged with an app for the Vision Pro?
And maybe in some future I will be able to stream from Linux hosts via SteamLink.
For exercise specifically I do see the value of a watch form factor since people don’t want to carry a phone in their exercise gear. But, that’s pretty niche.
I've found glanceable notifications on my smartwatch to be really useful.
Dismissing or answering calls without taking out my phone (or without my phone at all since the watch has mobile connectivity), quickly seeing text messages (especially 2 factor auth codes).
The remote viewfinder for my camera lets me actually be in family photos. And of course exercise tracking (reminders to get a few thousand more steps today are helpful). AR/VR goggles would be useless for any of those, and make the last two worse.
That's exactly it, they're products we don't -need-. If you already have a smartphone, that's good enough. This is the same problem that plagues the AI assistant devices - it doesn't matter what they can do, they won't replace your smartphone. Which means you're asking someone to carry (and pay for) a smartphone + an extra device. That's a big ask.
It's also the reason why you see these stories of people living smartphone-only lives, doing everything on their smartphones without needing or even having a desktop/laptop. Smartphones are good enough for everything, for a lot of people.
For the record: I -love- the Vision Pro. Tried it out, loved it. But I fall into the `Tech nerds like it because it's "cool"` part. I recognize that that's not going to be the popular opinion. Not now, not ever. There's just not enough value in VR/AR to really change societal norms to the point that everyone's going to want to wear these devices.
Ultimately: Just because a product is a cool idea, doesn't mean it's society-altering. Some products just aren't that valuable.
Sure, but I don't think nearly enough people are sufficiently critical of their need for a smartphone either; I tend to think of it like cars, we've just allowed ourselves to let these devices service so much our day-to-day tasks that they seem like necessary appendages. If it goes away, we panic and buy another one, never stopping to sit with that absence. If my mac had a built-in cellular modem, I'd leave the phone at home most days. It's not useless, but it is completely incidental to my life in terms of what I actually would need it for. Likewise, if people didn't have cars, they wouldn't likely have a life that's only palatable because they have one.
I disagree.
If LinkedIn made AR glasses that told me who the person is I’m looking at (that I’m connected to on LinkedIn) and why/how we were connected, I’d buy that in a heartbeat.
AI just made the value proposition for smartglasses 10x.
No it very much matters what they can do, and it's "not much". If they could do a lot more any of these products would be very popular.
It's easy to fixate on things like colorful lights, but consider instead automations based on how much energy is used when. For example, if I have a box fan or a portable AC unit on a smart plug, I can automate it running while I'm gone only if the temperature gets to a excess (for the benefit of pets, fruit on the counter, running computers, etc) or only when electricity is cheaper and/or cleaner.
The most useful IoT devices, I think, aren't purpose devices that have a microcontroller integrated into them... so much as ones whose primary and only purpose bridge digital and physical by allowing you to actuate something remotely, be it the flow of electrify (smart plug), or physically flipping a switch (switchbot type).
I haven't used a HomePod, but I suspect it's Apple's version of that experience.
I'm super glum about audio casting at the moment. It feels like less and less speakers have audio casting builtin. For a while there was a spare of speakers, some even battery powered, but it's turned into a trickle. There's also incredibly few options for amplifiers with builtin audio casting; what the NexusQ originally did! So frustrating.
This is an ecosystem I am super bought into, and it feels like it's fading and there's not a replacement (especially with Sonos's recent enshittification seppuku).
I have it better than most but have to rely on dictation a lot due to issues in my hands/arms following an incomplete spinal cord injury.
The TV ads showing people at business meetings all wearing headsets and manipulating a shoe protoype in mid-air are just ridiculous. Or the one where a guy is trying to assemble a furniture kit and wearing a headset. Come on, you'll do better with a YouTube video and unobstructed eyes.
Silicon valley needs a product that will make us spend even more time online than our phones, in order to sell more ad inventory and make the line go up.
This is pretty much what's driving all of this, especially the AR stuff. It's not a solution in search of a problem. The problem is they need to sell more ads. The only issue is that it's a solution to their problem, not ours.
It is an insanely impressive technology; however, like the iPadOS I think it is going to take a decade or so to have enough functionality to even consider being useful for professional tasks. I don't want to have to buy a macbook just to stream it to the vision pro to do any coding tasks.
But none of this is about either company stepping back from the overall vision. What they are doing is jostling for market strategy, fit and timing - and adjusting to each other's moves as they go.
If they do the latter, everyone (i.e. netflix) will fight them.
Meta will come out with a Quest 4 that will be better than the 3 and sell WAY more than Apple's device. As heard on a podcast, I've seen more Cybertrucks than I have Apple Vision Pro's in the world.
- metaverse
- VR
- digital currency
- failed to reel in on misinformation campaigns on social networks
- meta/facebook killed “crowdtangle” (misinformation tracking tool)
The only thing keeping them afloat is advertising money (which has been dwindling due to people fleeing their shit platform).
Really hitting the mark recently.