It'd be great if they allowed for onetime discounts as well. For one of my projects, I give members of the organization a 10% discount. With this, they could get the discount but only if they are frequent customers.
That feature is also available in today's release. You can give any customer a discount of 10% (or any other value) when they're checking out.
Thanks! That's a great update that helps out a lot.
Interesting. Others have tried digital loyalty cards (Punchd and Swipely come to mind), but I think Square is going to have two advantages: 1) customer adoption of digital loyalty cards will rise right alongside customer adoption of digital wallets, since they are integrated; 2) vendor adoption/promotion of digital loyalty cards will rise right alongside vendor adoption of 'digitized' payment systems, since they are integrated.
Punchcards are a form of price discrimination - only customers who are price conscious will keep the paper card in their wallet and remember it every time. Price-insensitive customers still pay full price.
From the store's perspective, the inconvenience is a feature.