Or at least include a URL to a web page explaining the error and what you can do about it
A URL with specific content is just another thing that now needs to be maintained along with the code and failure modes.
Or even better, a small library which'd allow bootloader to generate it on the fly.
http://fukuchi.org/works/qrencode/index.html.en
That said, with iPhone cameras supporting live OCR and URL detection, a QR code would be unnecessary.